Archive for the ‘Marketing’ Category

I Wish You Love!

Friday, February 15th, 2008

Sandra Noble PhotoIn the United States we celebrate Valentine’s Day on February 14th. For many, it’s a day to remember romantic love relationships. It’s marketed and promoted by candy, florist, greeting card and other retail businesses as a reason to give gifts. But, it’s just good to celebrate love in any and all of it’s forms.

I sent the following to my personal list. It felt so good, that I decided to share with my blog reading friends. Accept this as my wish for you. Please enjoy some of the lyrics to the song “I wish you love”.

I wish you bluebirds in the Spring
To give your heart a song to sing
And then a kiss, but more than this,
I wish you love!


And in July a lemonade
To cool you in some leafy glade
I wish you health, and more than wealth,
I wish you love!


I wish you shelter from the storm
A cozy fire to keep you warm
But most of all, but most of all…
When snowflakes fall, I wish you wealth
I wish you health…I wish you love!

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

 

Community

Wednesday, February 13th, 2008

A business acquaintance, Judy Mod, was promoting her former company, CoreSpeed. She was very gracious to spend time educating me about this new community. Or I should say trying to enlighten me. She kept using words like community and conversation. I kept think of it as a typing exercise. Or text messaging, which I don’t do. The mental blocks went up. I didn’t want to learn online community. But, on the other hand, I need to keep up with technology.

I mean I do have an information technology (IT) consulting company, Noble & Associates Consulting. However, I like to say I am a non-techie techie. My company does business analysis, project management, documentation, training, change management, and process improvement / re-engineering. And, we’re the cure for “Post Implementation Distress”. So we deal with business issues related to technology.

Noble & Associates Consulting also provides ERP (enterprise resource planning) and other enterprise wide software system implementation services from a functional perspective. We bring business background and knowledge, and we can write technical specifications. In order to do that, we must have the ability to understand and coalesce both business speak and computer programmer / developer speak.

I heard one of the gurus of social networking, Sherry Heyl, speak on Web 2.0 at a Technology Association of Georgia (TAG) event. Had I not already been investigating the subject, I really would have been lost. But I accepted her invitation to connect on Linkedin anyway.

Then I attended SoCono8, this past weekend. It was organized by Sherry Heyl, CEO and Idealist of What a Concept! Community, Jeff Haynie, co-founder /CEO of Appcelerator, and Leonard Witt, Kennesaw State University’s Fowler Distinguished Chair. I did finally get clarity on what an “RSS feed” was and what a “tag” was. Then there is something called a “tag cloud”, which I would probably never use. To the uninformed, it looks very unprofessional and looks like garbage.

My take away from that was that social networking was just another method for connecting, developing relations and finding out the interests of prospect and with people in general. There were people of all ages at the SoCon08 un-conference. The twenty-somethings were definitely represented, but there also a good number of grey hairs. The were lots of people with business –to-business (B2B) companies. And back to Judy Mod: She did say one of the ways in which folks are using community is for pre-credentialing their company prior to RFP release for public sector projects. So that relates to business-to-government (B2G). I found I knew some of the SoCon08 attendees from other business / technology networking groups and events. I even met a lady looking for someone to do a SAP (ERP) interface!

OK, so I’m beginning to like this community.

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

A Social Networking Horror Story

Monday, February 11th, 2008

As I mentioned previously, I’m currently on Facebook, MySpace, Linkedin, Plaxo Pulse, TAG TEAM Marketing, DirectMatches, and CollectiveX (BDPA). If you happen to want to find me, try sannoble.

Once again I made an attempt to actually use the networks. My initial experience with DirectMatches was horrendous. I got all these emails saying “I’m just introducing myself” and by the way, they had an eBook to sell. This network also has a network marketing flavor to it. I was told by my “upline” that there were people out there with real businesses. I’m interested in business-to-business (B2B) and business-to-government (B2G) business prospects. Preferably with annual gross revenues of at least $200k. Don’t have time for DirectMatches training on how to use the network.

The assumption is that the network is composed of like minded people. Many are consulting their social networks for advice and recommendations. I was hoping that joining network would somehow save me time and/or facilitate marketing and closing deals. Am I misguided?

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

Are you in a social network?

Friday, February 8th, 2008

When I asked about a social network, I meant an online one. I’m in a couple but I’m not sure why. “They” say it’s a way to get known and somehow get a boost in website page rankings. So you can find me on Facebook, MySpace, Linkedin, Plaxo Pulse, Tag Team Marketing, DirectMatches, CollectiveX (BDPA), Meetup, not to mention various yahoo groups.

After one person’s rave reviews about the usefulness of Linkedin, I did try to actually do targeted searches. So, I decided to reach out to business people from my college – Albright College in Reading, PA. I questioned why a couple of my colleagues even on Linkedin. I told them about my ideal clients for both my IT consulting business and for my receivables financing business. It did not occur to them to provide reciprocal information on their own companies until I asked. Anyway, since there was a limit to the free queries, that’s the end of that. Since then, Albright has established their own social network. I believe it’s for alumni. At some point I may investigate that

I notice that the Linkedin “invitation to connect” e-mails has gotten shorter. It used to be a couple of paragraphs. Now it’s just: I’d like to add you to my connection. I guess, as online social networking and connecting becomes more commonplace, it requires less explanation.

I have accepted numerous invitations to connect. Just cleaned up a couple of unanswered connection requests which dated back to 2004. Obviously, I’m not on top of things.

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC