In the US, us “over 50″ folks spend $2.3 trillion and 
we controls 50% of all discretionary income.

In 2011:

Those of us over age 50 will respresent 25% of the population.
In that same year it is estimated that the US population will be
12.5% Non-Hispanic Black and
14.8% Hispanic origin

Marketing Implications:

If you’re starting a business, you should consider products and services that appeal to the over 50 population.
And if you’re already in business, we’re still a worthwhile target market.

Check out

A Profile Of The Baby Boomers Market And Their Potential As Buyers

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

Tags: AARP, aging, Atlanta, Baby Boomer, Business, Business Over 50, businessover50.com, Consultant, elder, Marketing, Noble & Associates Consulting, Noble Finances, over 50, Sandra Noble, senior, Senior citizen

This entry was posted on Saturday, May 23rd, 2009 at 12:39 am and is filed under AARP, Business People Over 50 - Who are we?, Economy / Economics, Finance, Marketing, Sandra Noble, Senior Citizen / Baby Boomer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.