Over 50 Consumers – Why Market to Us?

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Home AARP Over 50 Consumers – Why Market to Us?
Published on May 23, 2009

In the US, us “over 50” folks spend $2.3 trillion and 
we controls 50% of all discretionary income.

In 2011

Those of us over age 50 will respresent 25% of the population.
In that same year it is estimated that the US population will be
12.5% Non-Hispanic Black and
14.8% Hispanic origin

Marketing Implications:

If you’re starting a business, you should consider products and services that appeal to the over 50 population.
And if you’re already in business, we’re still a worthwhile target market.

Check out

A Profile Of The Baby Boomers Market And Their Potential As Buyers

Sandra Noble


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