BusinessOver50.com Blog » Baby Boomer http://businessover50.com Business issues from the perspective of a senior citizen - Sandra Noble Wed, 28 Jul 2010 23:57:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Over 50 Consumers – Why Market to Us? http://businessover50.com/over-50-consumers-why-market-to-us/ http://businessover50.com/over-50-consumers-why-market-to-us/#comments Sat, 23 May 2009 05:39:31 +0000 Noble http://businessover50.com/?p=55 In the US, us “over 50″ folks spend $2.3 trillion and 
we controls 50% of all discretionary income.


In 2011:

Those of us over age 50 will respresent 25% of the population.
In that same year it is estimated that the US population will be
12.5% Non-Hispanic Black and
14.8% Hispanic origin


Marketing Implications:

If you’re starting a business, you should consider products and services that appeal to the over 50 population.
And if you’re already in business, we’re still a worthwhile target market.

Check out

A Profile Of The Baby Boomers Market And Their Potential As Buyers


Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

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]]> http://businessover50.com/over-50-consumers-why-market-to-us/feed/ 1 Baby Boomers – Looking Good! http://businessover50.com/baby-boomers-looking-good/ http://businessover50.com/baby-boomers-looking-good/#comments Wed, 06 May 2009 03:46:24 +0000 Noble http://businessover50.com/?p=47 Sandra Noble over 50 business consultant I know I look young / good for my age.

But now I learn that 62% of baby boomers are
sure they look younger than they are.

With so much company, perhaps there needs
to be a new standard for what a given age
looks like.

Viva La Over 50 Folks!

Check out http://www.boomer-insight.com/

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC


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]]> http://businessover50.com/baby-boomers-looking-good/feed/ 0 The 80 Hour Un-Work Week http://businessover50.com/the-80-hour-un-work-week/ http://businessover50.com/the-80-hour-un-work-week/#comments Mon, 25 Aug 2008 20:56:32 +0000 Noble http://businessover50.com/the-80-hour-un-work-week/ Baby Boomers Go Into Un-Retirement is an interesting blog post about how baby boomers are handling retirement or not. Don’t know if Atlanta is different, but I know a lot of over 55 people who are going the NOT route.

Why?
Telecommunications used to be big in Atlanta. Telecommunications has taken a deep dive. And lots of other major employers in metropolitan Atlanta are faltering. And of course, the problem is not unique to Atlanta.

The three main effects of the recession or the financial downturns:
1) people are prematurely forced into requirement,
2) people are laid off and
3) pension funds and retirement accounts have lost value.

We’re not even going to talk about real estate, which in years past have been a source of funds for the senior citizen group. Our homes were the investments that were supposed to allow us to sustain ourselves after our working days were over. The equity that has been lost in our housing has forced the AARP aged folks to continue working to get the extra or essential spending money.

In an ideal world, many more would choose to retire. But the economic climate, both national and personal, removes some of the options. So I, as a late stage entrepreneur, am not alone in working long days and in pursuit of the dollar.
Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

 

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