Posts Tagged ‘elder’

Over 50 Consumers – Why Market to Us?

Saturday, May 23rd, 2009

In the US, us “over 50″ folks spend $2.3 trillion andpowerful-over-50-business-people-standing
we controls 50% of all discretionary income.


In 2011:

Those of us over age 50 will respresent 25% of the population.
In that same year it is estimated that the US population will be
12.5% Non-Hispanic Black and
14.8% Hispanic origin


Marketing Implications:

If you’re starting a business, you should consider products and services that appeal to the over 50 population.
And if you’re already in business, we’re still a worthwhile target market.

Check out

A Profile Of The Baby Boomers Market And Their Potential As Buyers


Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC


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Posted in AARP, Business People Over 50 - Who are we?, Economy / Economics, Finance, Marketing, Sandra Noble, Senior Citizen / Baby Boomer | 1 Comment »

Baby Boomers – Looking Good!

Tuesday, May 5th, 2009

Sandra Noble over 50 business consultant I know I look young / good for my age.

But now I learn that 62% of baby boomers are
sure they look younger than they are.

With so much company, perhaps there needs
to be a new standard for what a given age
looks like.

Viva La Over 50 Folks!

Check out http://www.boomer-insight.com/

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC


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Posted in AARP, Business, Business People Over 50 - Who are we?, Sandra Noble, Senior Citizen / Baby Boomer | No Comments »

The 80 Hour Un-Work Week

Monday, August 25th, 2008

Baby Boomers Go Into Un-Retirement is an interesting blog post about how baby boomers are handling retirement or not. Don’t know if Atlanta is different, but I know a lot of over 55 people who are going the NOT route.

Why?
Telecommunications used to be big in Atlanta. Telecommunications has taken a deep dive. And lots of other major employers in metropolitan Atlanta are faltering. And of course, the problem is not unique to Atlanta.

The three main effects of the recession or the financial downturns:
1) people are prematurely forced into requirement,
2) people are laid off and
3) pension funds and retirement accounts have lost value.

We’re not even going to talk about real estate, which in years past have been a source of funds for the senior citizen group. Our homes were the investments that were supposed to allow us to sustain ourselves after our working days were over. The equity that has been lost in our housing has forced the AARP aged folks to continue working to get the extra or essential spending money.

In an ideal world, many more would choose to retire. But the economic climate, both national and personal, removes some of the options. So I, as a late stage entrepreneur, am not alone in working long days and in pursuit of the dollar.
Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

 

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Posted in Business People Over 50 - Who are we?, Finance, Senior Citizen / Baby Boomer, telecommunications | 1 Comment »

Business People Over 50 – Who are we?

Sunday, June 22nd, 2008

I started this blog to explore issues of interest to business people age 50 or over. They could be run of the mill employees or decision makers in large corporations or business owners / entrepreneurs.

Found a kindred blog written by someone who appears to be from both Canada and the United States. She provides a definition of business baby boomers in the post What are Small Business Boomers?

Since I plan to live to age 120 or longer, I don’t personally think of myself as middle aged, let alone a senior citizen. Theoretically baby boomers can include some 40 something people.

But, I’m sticking with the AARP definition, because I think there is a technology and cultural divide that starts around age 50.

Do you know anyone over 50 who likes text messaging?
How many of the over 50s even utilize that tool?

An over 50 friend of mine told me that I could turn off the text messaging capability on my phone. Without delay, I got that done.

So no Twittering for me.
(And if you don’t know what that means, you’re one of us.)

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

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Posted in Business, Business People Over 50 - Who are we?, Finance, Technology | 2 Comments »