“The popularity of some social networks will decline as business owners insist on owning their community’s content. Tools such as Facebook, Ning and KickApps are great because you can form your own niche community. However, with Facebook banning people for unknown reasons and with intrusive ads on Ning and KickApps, more and more business owners will turn to social networking tools that they can host on their own server so they can avoid these problems. I see Buddypress rising in popularity and alternatively, I see Facebook, Ning and KickApps declining in terms of page views. Look for Buddypress to become the small business owner’s social networking tool of choice in 2009.”

I’m still working on getting up to speed with Facebook, Twitter, LinkedIn and the like.  And how to best use them for marketing and making money. And, I was totally unaware of the problems with Facebook.

Now there is a new frontier / social network I have to explore.

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

Leesa Barnes is an award winning blogger and critically acclaimed author who helps businesses get active using social media in 3 simple steps. To learn how you can become Marketing Fit, visit http://www.marketingfit.com to get your complimentary eCourse called the Marketing Fit Detox: 3 Ways to Get Rid of Fattening Marketing Tactics for Good Using Social Media.

So, now I’m confessing. My blog post titled “Business People Over 50 – Who are we?” ended with the statement “no twittering for me”. Well, I’ve learned to never say never. I admit that I am now twittering or more correctly tweeting.

The younger set primarily uses text messaging to do their tweets. I turned that feature off on my phone. Since I have no texting capability, I assumed I would never do tweets. However, I discovered ping.fm. It allows me to use the internet to enter my tweets. And the beauty of ping.fm is that it sends my postings to multiple social networks.  So, my entries are simultateously sent Facebook, Myspace, LinkedIn, Plaxo Pulse and now Delicious. Ping.fm makes it easy to actively participate in the Web 2.0 social networks.

There are those who allegedly use Twitter for business. I’ve attended teleseminars on the business use of Twitter as well as on the business use of Facebook. Business people under age 50 are using Twitter and other social networks. I have my doubts about the participation of the over 50, senior citizen group. I’m on Twitter and I’m over 50. I’m making a concerted effort to keep up with web 2.0, internet marketing and other new technologues and techniques. The purpose for this blog is to share my journey with other AARP qualifiers. Hopefully, I can help ease the process for my contemporaries.

Not convinced about the benefits. But for now, I’m trying Twitter.

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

Once again I made an attempt to actually use the networks. My initial experience with DirectMatches was horrendous. I got all these emails saying “I’m just introducing myself” and by the way, they had an eBook to sell. This network also has a network marketing flavor to it. I was told by my “upline” that there were people out there with real businesses. I’m interested in business-to-business (B2B) and business-to-government (B2G) business prospects. Preferably with annual gross revenues of at least $200k. Don’t have time for DirectMatches training on how to use the network.

The assumption is that the network is composed of like minded people. Many are consulting their social networks for advice and recommendations. I was hoping that joining network would somehow save me time and/or facilitate marketing and closing deals. Am I misguided?

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC

After one person’s rave reviews about the usefulness of Linkedin, I did try to actually do targeted searches. So, I decided to reach out to business people from my college – Albright College in Reading, PA. I questioned why a couple of my colleagues even on Linkedin. I told them about my ideal clients for both my IT consulting business and for my receivables financing business. It did not occur to them to provide reciprocal information on their own companies until I asked. Anyway, since there was a limit to the free queries, that’s the end of that. Since then, Albright has established their own social network. I believe it’s for alumni. At some point I may investigate that

I notice that the Linkedin “invitation to connect” e-mails has gotten shorter. It used to be a couple of paragraphs. Now it’s just: I’d like to add you to my connection. I guess, as online social networking and connecting becomes more commonplace, it requires less explanation.

I have accepted numerous invitations to connect. Just cleaned up a couple of unanswered connection requests which dated back to 2004. Obviously, I’m not on top of things.

Sandra Noble
NOBLE FINANCES
NOBLE & ASSOCIATES CONSULTING, INC